Gen Z

Gen Z, or Generation Z, refers to the cohort of individuals born roughly between the mid-to-late 1990s and the early 2010s. This generation follows the Millennials and is characterized by being digital natives, having been raised in the era of the internet, social media, and smartphones. Gen Z is known for its tech-savviness, social awareness, and focus on issues such as climate change, social justice, and inclusivity. This generation tends to value authenticity and individual expression, often engaging through various online platforms to communicate and advocate for causes. As a result of their upbringing in a rapidly changing world, Gen Z is often seen as pragmatic, financially minded, and politically engaged compared to previous generations.