Gen Z, or Generation Z, refers to the demographic cohort following Millennials, generally identified as individuals born from the mid-to-late 1990s through the early 2010s. This generation is characterized by its familiarity with digital technology, as they have grown up during the rise of the internet, smartphones, and social media. Gen Z is known for its diverse perspectives, activism, and emphasis on social justice issues, such as climate change, equality, and mental health awareness. They are often seen as pragmatic and open-minded, valuing inclusivity and individual expression. Gen Z is distinctive in its consumer behavior, often seeking brands that align with their values and ethics. Overall, Gen Z represents a cohort that is generally tech-savvy, socially conscious, and well-informed about global issues.
The Survey Unveiling America's Financial Struggles New research reveals that a staggering one in three Americans is living paycheck to paycheck, with **women and Generation Z**—those aged 18 to 28—facing…